FAQ from TAWNY
What is TAWNY?
TAWNY is an emotion analytics platform that deciphers human emotional states influencing consumer behavior.
How to use TAWNY?
TAWNY offers DIY software for researchers, full-service packages for market research firms, brands, and agencies, and API integration for developers. Access is through the website login.
What are the core features of TAWNY?
TAWNY's core features include facial coding, eye tracking, and attention analysis.
Who can use TAWNY?
Researchers, market research institutes, brands, agencies, and developers can utilize TAWNY.
How can researchers use TAWNY?
Researchers can employ TAWNY's web-based DIY software for emotion analytics.
What services are available for market research institutes, brands, and agencies?
These entities can choose TAWNY's full-service packages for testing TV spots, online video ads, websites, and billboards.
How can developers integrate TAWNY's technology?
Developers can use the API integration to incorporate TAWNY's technology.
What are the use cases of TAWNY?
TAWNY is utilized for market and media research, UX and digital testing, and scientific research.