TAWNY: Analyzing Emotions & Influencing Consumer Behavior

Unlock insights with TAWNY: Analyzing Emotions & Influencing Consumer Decisions. Our platform decodes affective states driving consumer choices and behaviors.

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TAWNY: Analyzing Emotions & Influencing Consumer Behavior
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TAWNY Website screenshot

What is TAWNY?

TAWNY is a cutting-edge emotion analytics platform designed to decode human emotional responses and their impact on consumer behavior.

How to use TAWNY?

TAWNY's Core Features

Facial Coding

Analyze facial expressions to understand emotional reactions.

Eye Tracking

Monitor eye movements to gauge attention and interest.

Attention

Measure where and how long users focus on specific elements.

TAWNY's Use Cases

Market & Media Research

Utilize emotion analytics to enhance advertising strategies and media effectiveness.

UX & Digital Testing

Improve user experiences by understanding emotional responses to digital interfaces.

Scientific Research

Conduct advanced research on human emotions and their impact on behavior.

FAQ from TAWNY

What is TAWNY?

TAWNY is an emotion analytics platform that deciphers human emotional states influencing consumer behavior.

How to use TAWNY?

TAWNY offers DIY software for researchers, full-service packages for market research firms, brands, and agencies, and API integration for developers. Access is through the website login.

What are the core features of TAWNY?

TAWNY's core features include facial coding, eye tracking, and attention analysis.

Who can use TAWNY?

Researchers, market research institutes, brands, agencies, and developers can utilize TAWNY.

How can researchers use TAWNY?

Researchers can employ TAWNY's web-based DIY software for emotion analytics.

What services are available for market research institutes, brands, and agencies?

These entities can choose TAWNY's full-service packages for testing TV spots, online video ads, websites, and billboards.

How can developers integrate TAWNY's technology?

Developers can use the API integration to incorporate TAWNY's technology.

What are the use cases of TAWNY?

TAWNY is utilized for market and media research, UX and digital testing, and scientific research.