FAQ from Dazzle
What is Dazzle?
Dazzle is an AI-driven PR platform designed to optimize media outreach and coverage efforts—now extended to include influencer ecosystems and built-in ROI measurement.
How to use Dazzle?
Upload your story, define goals (e.g., awareness, lead gen, crisis response), and let Dazzle generate targeted media + influencer lists, draft personalized pitches, and track performance across channels.
How does Dazzle help with media outreach?
Dazzle goes beyond keyword matching—it interprets context, timing, editorial calendars, and past engagement patterns to recommend the *right* contacts at the *right* moment—boosting response rates and securing quality placements.
Can I collaborate with my team using Dazzle?
Yes. Dazzle offers shared workspaces, role-based permissions, comment threads on media profiles, and synchronized outreach dashboards—enabling seamless cross-functional PR execution.
Does Dazzle support influencer targeting alongside traditional media?
Absolutely. Dazzle unifies earned media and creator outreach—scoring influencers by authenticity, audience fit, content style, and platform-specific KPIs—so you engage both journalists *and* trusted voices in one workflow.
How does Dazzle measure ROI for PR campaigns?
Dazzle calculates tangible ROI through integrated metrics: estimated media value (EMV), referral traffic (via UTM-tagged links), lead conversions (CRM sync), social amplification, and sentiment trend analysis—turning PR into a quantifiable growth channel.