
What is Dazzle?
Dazzle is an intelligent PR platform powered by generative AI—engineered to elevate brand visibility through precision media outreach, measurable ROI tracking, and strategic influencer targeting.
How to use Dazzle?
Start by sharing your campaign brief or press release; Dazzle’s AI analyzes intent, audience, and narrative to surface high-impact journalists, editors, and influencers—all ranked by relevance, responsiveness, and historical coverage alignment.
Dazzle's Core Features
AI-powered media list generation with real-time verification
Smart journalist & influencer discovery using topic, tone, and engagement signals
ROI-focused outreach analytics—including pitch response rates, placement value, and earned media impact
Dazzle's Use Cases
Drive higher conversion in outreach by targeting journalists *and* creators who consistently cover your niche
Quantify PR performance beyond clips—track share of voice, sentiment lift, referral traffic, and lead attribution