Dazzle : AI PR Platform, Media Outreach, ROI, Influencer Targeting

What is Dazzle?

Dazzle is an intelligent PR platform powered by generative AI—engineered to elevate brand visibility through precision media outreach, measurable ROI tracking, and strategic influencer targeting.

How to use Dazzle?

Start by sharing your campaign brief or press release; Dazzle’s AI analyzes intent, audience, and narrative to surface high-impact journalists, editors, and influencers—all ranked by relevance, responsiveness, and historical coverage alignment.

Dazzle's Core Features

AI-powered media list generation with real-time verification

Smart journalist & influencer discovery using topic, tone, and engagement signals

ROI-focused outreach analytics—including pitch response rates, placement value, and earned media impact

Dazzle's Use Cases

Drive higher conversion in outreach by targeting journalists *and* creators who consistently cover your niche

Quantify PR performance beyond clips—track share of voice, sentiment lift, referral traffic, and lead attribution

FAQ from Dazzle

How does Dazzle help with media outreach?

Can I collaborate with my team using Dazzle?

Does Dazzle support influencer targeting alongside traditional media?

How does Dazzle measure ROI for PR campaigns?

FAQ from Dazzle

What is Dazzle?

Dazzle is an AI-driven PR platform designed to optimize media outreach and coverage efforts—now extended to include influencer ecosystems and built-in ROI measurement.

How to use Dazzle?

Upload your story, define goals (e.g., awareness, lead gen, crisis response), and let Dazzle generate targeted media + influencer lists, draft personalized pitches, and track performance across channels.

How does Dazzle help with media outreach?

Dazzle goes beyond keyword matching—it interprets context, timing, editorial calendars, and past engagement patterns to recommend the *right* contacts at the *right* moment—boosting response rates and securing quality placements.

Can I collaborate with my team using Dazzle?

Yes. Dazzle offers shared workspaces, role-based permissions, comment threads on media profiles, and synchronized outreach dashboards—enabling seamless cross-functional PR execution.

Does Dazzle support influencer targeting alongside traditional media?

Absolutely. Dazzle unifies earned media and creator outreach—scoring influencers by authenticity, audience fit, content style, and platform-specific KPIs—so you engage both journalists *and* trusted voices in one workflow.

How does Dazzle measure ROI for PR campaigns?

Dazzle calculates tangible ROI through integrated metrics: estimated media value (EMV), referral traffic (via UTM-tagged links), lead conversions (CRM sync), social amplification, and sentiment trend analysis—turning PR into a quantifiable growth channel.