

ReelUp redefines digital commerce by turning passive video watching into active, frictionless buying—right inside the frame. More than just a shoppable video tool, it’s an intelligent video-commerce engine built for today’s mobile-first, short-form video economy. Brands use ReelUp to convert TikTok clips, Instagram Reels, and original product videos into dynamic, interactive storefronts—where every tap leads to cart, not a landing page. With AI-powered optimization, zero-speed-penalty embedding, native Shopify sync, and real-time behavioral analytics, ReelUp bridges the gap between engagement and revenue—without compromising site performance or user experience.
Launch your first shoppable video in minutes: create a free account, connect your Instagram or TikTok (or upload directly), highlight products using intuitive drag-and-tag tools, and generate a lightweight, embeddable widget. Paste the snippet into your Shopify store, WordPress site, or email campaign—and you’re live. From there, the ReelUp dashboard empowers you to A/B test CTAs, adjust hotspot placements, schedule seasonal reels, and measure exactly which moments drive clicks, adds-to-cart, and completed purchases.
ReelUp is a next-generation video commerce platform headquartered in San Francisco, empowering DTC and enterprise brands to monetize attention—not just traffic. Founded on the belief that shopping should be as intuitive as scrolling, ReelUp combines behavioral science, edge-optimized delivery, and seamless e-commerce infrastructure.
Learn more about our mission, team, and vision at our About Us page.
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ReelUp is a purpose-built video commerce platform that transforms any vertical video into a high-converting, interactive shopping experience—designed natively for Shopify, optimized for Core Web Vitals, and engineered for mobile-first discovery. It merges content, context, and checkout into a single, scrollable flow—turning viewers into buyers without navigation friction.
No coding, no plugins, no waiting. Sign up → connect social accounts or upload MP4s → tag products visually → copy/paste embed code → launch. Your first shoppable reel goes live in under a minute—and starts delivering measurable ROI from day one.
A shoppable video is a short-form, vertically oriented video (9:16) where products are dynamically tagged with clickable hotspots. When tapped, users see pricing, variants, and a streamlined 1-click checkout—all without leaving the video player. It’s video as storefront, not just storytelling.
ReelUp ingests your video, intelligently compresses and hosts it on a global CDN, overlays interactive elements, syncs with your product catalog (especially Shopify), and delivers analytics that map viewer behavior to purchase outcomes—so you know *which* second, *which* product, and *which* CTA moved the needle.
Unlike generic video players or clunky CMS add-ons, ReelUp was architected exclusively for commerce: native Shopify integration, true 1-tap checkout, sub-100ms widget load time, automatic inventory-aware tagging, and analytics that go beyond views to track micro-conversions (tap → view details → add → purchase).
Shoppable videos deliver measurable lifts across KPIs: +10× average conversion rate vs. static images, +42% higher CTR on product pages, +2.7× longer average session duration, +33% improved product discovery, and up to 28% lower cart abandonment—by keeping intent alive inside the experience.
Install the official ReelUp app from the Shopify App Store—or use the universal embed code. Tag products in seconds, choose from pre-built layouts (carousel, inline, full-screen), and publish. All updates sync automatically—no developer needed.
A view is counted only after ≥4 seconds of continuous playback—ensuring analytics reflect genuine attention, not accidental scrolls or autoplay skips.
No. ReelUp uses a transparent, usage-based model: you pay only for verified video views—no hidden fees for clicks, impressions, storage, or API calls.
MP4 files, 9:16 aspect ratio, resolution ≥720p, under 100MB. For best results, shoot natively vertical with clear product framing and minimal background motion.
Downgrade anytime via your account settings. Your videos remain live until the end of your billing cycle—and you can export analytics before switching plans.