Here is a newly generated text based on the provided title and original content: ```html
Understanding Ortto
Ortto is an all-in-one marketing automation and customer data platform designed to bring together your customer data, messaging, and analytics in a unified space. With Ortto, businesses can efficiently manage their marketing efforts, foster customer relationships throughout their entire journey, and gain actionable insights from their data.
Getting Started with Ortto
To begin using Ortto, integrate and segment your customer data within the platform’s customer data platform (CDP). From there, you can craft personalized customer journeys and interact with your audience via multiple channels using AI-driven omnichannel engagement. Ortto’s features encompass email and SMS marketing, push notifications, live chat, in-app messages, popups, forms, and surveys. Additionally, Ortto AI offers advanced tools for optimizing your messaging strategies. You can then leverage Ortto's analytics tools to monitor and understand your customer data.