Understanding Breadcrumbs
Breadcrumbs is a powerful lead scoring platform designed for enterprises aiming to enhance their sales processes. By improving the conversion rate of Marketing Qualified Leads (MQLs) to Opportunities (Opp) by up to 30%, it serves as a valuable tool for businesses leveraging both Sales-Assisted and Product-Led Growth (PLG) strategies. This platform adapts well to various business models, making it a versatile solution for diverse organizational needs.
Getting Started with Breadcrumbs
To begin using Breadcrumbs, start by developing your initial lead-scoring model with the assistance of Breadcrumbs Copilot. This feature provides a data-driven model suggestion with minimal effort, while allowing you to customize the model to better fit your needs. Breadcrumbs enables you to automate lead scoring processes, create models that are both transparent and adaptable, and integrate these models seamlessly with your existing technology stack. Additionally, by consolidating data from multiple platforms, Breadcrumbs helps you gain actionable insights, optimizing revenue and boosting overall business efficiency.