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What is BluePear?
BluePear is an innovative AI-driven platform designed to safeguard brands and monitor their online presence. The tool empowers businesses by tracking brand-related keywords, identifying unauthorized use, and detecting trademark bidding in paid search campaigns.
How to Utilize BluePear?
To get started with BluePear, businesses can request a demo via the website. After onboarding, BluePear continuously monitors branded search terms across various devices and regions. The tool detects and reports fraudulent PPC bidding, including publisher IDs and ad screenshots, ensuring that brands can maintain low organic traffic costs while protecting themselves against non-compliant affiliate activities.